GoBabyGo is a range of crawling products with non-slip rubber pads on the knees, under the feet and on the toes, designed to ensure that your child gets off to a good start when learning to crawl and walk. The non-slip design will increase your child’s stability on all surfaces and will strengthen its balance and confidence.

iPlay.® is the original Swim Diaper manufacturer and has a patented three-layer design. The wicking liner helps prevent diaper rash, the inner absorbent layer helps protect against messes outside the pool, and the waterproof outer layer works with the snug-fitting waist and legs to provide secure protection from accidents in the pool.

Roshambo sunglasses block 100% of uva/b/c rays and are Italian made, not from China or Taiwan like the other guys. The flexible but durable and soft material is BPA-Free and specially designed for baby's use and abuse. Watch the video to check out the durable, bendable, flexible, even chewable material used to produce these innovative sunglasses.

Designed for Kindergartners and Grade schoolers, the new Adventure Backpack is comfortable to wear and large enough to fit all school supplies and more. The whimsical reversible sequins patch is a fun element that kids love, and will surely make heads turn!